Blog - ADA For Hotel Websites Explained
Vizergy's Director of Business Development, Hope Waggett, CHDM, weighs in on the hot topic of ADA compliance for hotel websites: Allow me to begin by stating that I am not qualified to offer legal...
View ArticleADA For Hotel Websites Explained | By Hope Waggett, CHDM
Allow me to begin by stating that I am not qualified to offer legal advice on any topic, particularly in the area of discrimination and accessibility. This information is based on experience with...
View ArticleBlog - Direct Bookings: It's All About the Booking Engine
Increasing direct bookings continues to be a hot topic in the hospitality industry and a strategy we have yet to highlight is: The Booking Engine. Why is the Booking Engine important for direct bookings?
View ArticleBlog - VMS Enhancement: Reputation Reviews Feature
The Vizergy Marketing System's (VMS) Reputation Reviews feature has been updated with several new enhancements to help clients monitor online guest reviews. These include the addition of Booking.com...
View ArticleBlog - Hotel PPC Search & Display Advertising Explained
Pay-per-click search and display advertising are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of digital marketing...
View ArticleBlog - Display Advertising for Hotels
Display advertising is a very effective way for hotels to build brand awareness. Unlike pay-per-click text ads, display ads rely more on graphic elements to tell a hotel's story. Using pictures, logos,...
View ArticleBlog - Attracting Over 500,000 Hotel Guests Using Display Ads
See how an oceanfront property attracted over half a million impressions for their hotel using display ads with the help of Vizergy. Client Profile: Vizergy's client is a 183 room oceanfront property...
View ArticleBlog - Making PPC Search Ads Work For Your Hotel
Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear...
View ArticleBlog - Reducing OTA Fees With PPC Campaigns
Using PPC Campaigns, a Vizergy client reduced their OTA fees and boosted direct ROI by 212%! Client Profile: Vizergy's client is a high-traffic hotel located in New York City, just a short shuttle ride...
View ArticleBlog - New Vizergy Website Templates!
Vizergy's Design Team has just launched two new website templates, refreshes and options.
View ArticleKeeping Up With Compliance: GDPR & CCPA | By Sara Anderson
On May 25, 2019, the EU General Data Protection Regulation (GDPR) came into effect in an effort to protect consumer data for all citizens of the European Union and the European Economic Area.
View ArticleBlog - Metasearch Explained: What Hoteliers Need to Know
The world of hospitality digital marketing is constantly evolving, making it critical for hoteliers to stay on top of updates to the world of search marketing.
View ArticleBlog - Your Hotel's Metasearch Strategy
Metasearch has gone from a niche tactic to a fundamental component of hotel advertising in only a few years. More and more travelers are using metasearch sites to compare hotel room rates from various...
View ArticleBlog - FAQ - California Consumer Privacy Act (CCPA)
What is the CCPA? The law applies to "for profit" businesses in California that collect and process the personal information of California residents and do business in the state of California. However,...
View ArticleBlog - Vizergy Digital Marketing Showcased In New Florida Blue Commercial
Vizergy, the hospitality industry's leading provider in digital marketing and software solutions, was chosen by Florida Blue to be featured in their newest commercial campaign. Florida Blue, Vizergy's...
View ArticleVizergy Digital Marketing Showcased In New Florida Blue Commercial
Vizergy, the hospitality industry's leading provider in digital marketing and software solutions, was chosen by Florida Blue to be featured in their newest commercial campaign. Florida Blue, Vizergy's...
View ArticleBlog - CMS Enhancement: Reviews Feed Application
Vizergy's team of experts released two new reviews feed widgets in the CMS. Introducing the 'Reviews Feed- List' in a listing display and 'Reviews Feed- Carousel' in a slider display! The new widgets...
View ArticleBlog - Trends To Consider For 2020 Hotel Digital Marketing Budget
While many of us are excited for the Fall season, hoteliers are focused on another important season: Hotel Budget Season. Now is the time for hoteliers to review their previous years' budget and make...
View ArticleBlog - Why Restaurants Need Optimized Websites
Vizergy recently partnered with Liquid Therapy, a waterfront bar in Ocean City, Maryland to launch a colorful, one-page website with everything you need to know all in one place.
View ArticleAward Winning Collection of Boutique Hotels Trusts Vizergy’s Expertise to...
Valencia Hotel Group, a leading luxury hospitality management company, in partnership with Vizergy Digital Marketing is proud to announce the launch of their new website, www.valenciahotelgroup.com....
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