Blog - An Interactive & Sleek Site Launch : Hotel Yountville
Vizergy’s most recent site launch was with Hotel Yountville in California. We think you’d agree that the perfect escape to wine country is at Hotel Yountville. This luxury boutique hotel inspired by a...
View ArticleVizergy Showcases AI Enhancement to TargetingHub® Product
Vizergy, the hospitality industry's leading provider in digital marketing software solutions, continues to enhance their platform to drive hotel revenue and profit and stay competitive in an...
View ArticleBlog - Forget OTAs - Biggest Competitor for Direct Bookings is Google
Our Senior Manager of Search Marketing Services, Trish Leighton, dives into hotelier’s new biggest competition for direct bookings; Google.
View ArticleForget OTAs - Hotelier's Biggest Competitor for Direct Bookings is Google |...
Over the last several years, we've seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more...
View ArticleWhat Hoteliers Need to Know About Staying Relevant with Google Hotel Ads | By...
It's no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs.
View ArticleVizergy Launches New Hard Rock Cafes Site
Hard Rock International came to Vizergy Digital Marketing with a distinct branding change in mind for the next generation of their Hard Rock Cafes, which Vizergy originally launched in 2015. The Hard...
View ArticleBlog - The Clevelander Hotel Website: Divide & Conquer
Our client, Clevelander South Beach, located in South Beach Miami has three separate properties. Originally, all three properties shared a website until Vizergy was tasked with creating different sites...
View ArticleBlog - Creating Unique Experiences for Hotel Website Visitors
Creating unique experiences for website visitors using personalization tactics starts with determining target audiences.
View ArticleBlog - Crafting Personalized Campaigns to Drive Direct Bookings
Once you determine a desired target audience, you can begin crafting personalized campaigns that speak to a specific demographic. Mapping personalized content to deliver to a unique audience improves...
View ArticleThe Importance of Website Personalization for Hoteliers | By Trish Leighton
Personalization is all the rage in the travel industry, right now. Today's marketers have plenty of opportunity to personalize their customer's online experience. For hotel properties, website...
View ArticleBlog - Tips to Boost Direct Bookings for Hotels
With so much competition from OTAs for direct bookings, hoteliers need to be savvy with the techniques to attract visitors to their property's website. Below are a few strategies put together by the...
View ArticleBlog - Rate Leakage a Problem for Hotels?
Vizergy's Director of Client Services, Ross McAlpine, weighs in on whether or not rate leakage is a problem for hotels. As someone who works with hotels on their direct booking strategy, I know the...
View ArticleBlog - Brand Consistency with Site Live: Ranchos De Los Caballeros
Ranchos de los Caballeros, a long-time partner with Vizergy, just launched a brand new custom, responsive website with a gorgeous design!
View ArticleBlog - CMS Enhancement: Online Media & Campaign Tracking
Vizergy’s latest enhancement to their CMS platform gives clients better tracking and reporting using Adobe Analytics.
View ArticleBlog - Domain Rebrand Product Available!
Is your hotel property going through a rebrand and you need to switch your domain/ url? Vizergy is here to assist.
View ArticleBlog - Increase Direct Bookings for Hotels
In the world of hotel booking wars, OTAs are proving that hoteliers must get creative in their direct booking techniques to attract visitors to their property's website. Below are a few tactics put...
View ArticleVizergy’s Newest CMS Feature Keeps Hospitality Clients Ahead of the Competition
Vizergy, the hospitality industry's leading provider in digital marketing software solutions, just released a feature that will keep their clients ahead of the competition.
View ArticleBlog - Vizergy's Newest CMS Feature Keeps Hospitality Clients Ahead of the...
The new feature, Vizergy's Website Performance Analysis, is built directly into Vizergy's proprietary Content Management System (CMS) to quickly analyze websites for any performance issues. Website...
View ArticleBlog - What to Expect with Google's Positioning in Travel?
Vizergy's Director of Client Services, Ross McAlpine, weighs in what to expect with Google's Positioning in Travel.
View ArticleBlog - Vizergy Marketing System's New User Experience
Vizergy has just launched a brand new user experience for the Vizergy Marketing System (VMS). Say hello to the new and improved Vizergy Marketing System. The new look and feel of the VMS is modern,...
View Article