In early meetings with Hotel Becket, they described their average guest as someone looking for an adventure—someone who hikes, bikes, and skis that wants to spend less time in their room and more time on a trail. We latched onto this idea and went with the theme of people finding their trail from the moment they came to the site. While the site feels high-end, mirroring Hotel Becket itself, it also has rustic elements that bring in the surroundings and nature, which is the real reason people visit the Lake Tahoe area.
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