What has changed in SEM (search engine marketing) that affects the way travel shoppers search for hotels and how a Google hotel search can affect traffic to your properties website? Vizergy’s VP of Client Marketing, Julie Daniel reviews the challenges of navigating the shifting search engine marketing landscape in 2017.
With each passing year, the competitive skillset required to capture customers conducting Google hotel searches continues to ratchet upward. The need to stay current with search engine updates, changes in travelers’ shopping habits, the challenges your customers face online, and other trends in the industry has never been more crucial than it is today.
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