Thoughtfulness, strategy... these things seemingly take a back seat when due dates rapidly
approach and queues ostensibly bust at the seams. It's often the case that deliverables get churned
out, produced in silos in the interest of expediency and meeting client expectations—timeline
expectations at least. Then, inevitably, clients feel disconnected or disappointed with the end
product, or have a War and Peace-long list of changes. I would submit to you, in my right mind, that
adding an extra deliverable could actually speed up (in the very least, not slow down) your project
and make the client feel far more connected and satisfied with the end product. And most
importantly, increase the effectiveness of your client's new online presence.
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